the signals business, do you think? well, the signals are business, do you think? well, the signals are that business, do you think? well, the signals are that twitter s i the signals are that twitter s long term strategy is not to rely on advertisers but to rely on subscriptions, and that is also a spot heralded with a lot of challenges. but also a spot heralded with a lot of challenges. also a spot heralded with a lot of challenges. but why do that now? why of challenges. but why do that now? why get of challenges. but why do that now? why get rid of challenges. but why do that now? why get rid of of challenges. but why do that now? why get rid of your- now? why get rid of your revenue strategy and advertising before you have really launched a subscription platform? really launched a subscription latform? ., , really launched a subscription latform? . , ., platform? that is the. that is the $44 platform? that is the. that is the $44 billion platform? that is the. t
this is bbc news with the latest business headlines. the long shadow of the pandemic. how long covid is adding to labour shortages and helping push up inflation in the us and here in europe. there have been times when i have been too sick, like, ijust know that i can t work. because it s notjust physical exertion it s mental exertion, its emotional exertion. also coming up, trying to stop the rot twitter offers big incentives to keep advertisers on board after elon musk s takeover sent top brands heading for the exits. plus the world will judge me as it will. the fallen crypto king continues his charm offensive on us breakfast tv.
so it s this constant depletion, this constant exhaustion and this constant feeling that you re just not yourself. new yorker melissa mansfield got covid in march 2022. eight months later, she s still struggling with the virus. there s so much fear. like, i didn t know, is this my life forever? ijust had to stop everything that i love in my life! melissa worked part time in marketing to fund her passion projects dance and film making. she wants to work again, but can t. there s definitely been times where i ve been too sick, like, ijust know that i can t work. because it s notjust physical exertion it s mental exertion, it s emotional exertion. melissa is one of up to four million americans out of work due to long covid. to put a dollar figure on that, the annual cost of lost wages is estimated to be as high as $230 billion. americans with long covid have had to cut back hours, switch to remote work, or drop out altogether
businesses? would like to see for small businesses? ., , businesses? there have been ste -s in businesses? there have been steps in the businesses? there have been steps in the right businesses? there have been steps in the right direction. . steps in the right direction. the increase to business rates relief announced in the budget a couple of weeks ago, 75% relief for retail and hospitality, a massive step in the right direction. rates are a huge burden for high streets in particular. i think the biggest challenge for small businesses continues to be energy costs, and whilst some of those have been mitigating with the energy support, a lot of businesses i still finding they are getting crippling energy bills coming in and i think we need to continue to look at that. that has a horizon on it, almost a stop in april next year. i think what is clear to businesses, we need a longer term plan for support, particularly on energy, which has gone from being a small bill to the biggest f