My Turn: Nightmarish prophecy of a great world of plastic now a manifest
Fortune magazine declared, in this cover story in October 1940, that the United States had entered the Plastic Age. Chris Mullen/fulltable.com
In 1940, we entered the Plastic Age, declared Fortune magazine in its prophetic October issue.
Writers and graphic artists swooned at the rapid evolution of miraculous new plastics, and hailed them for their vibrant color, lightness, versatility, malleability and durability. They forecast a time when practically anything could be pressed, squeezed, rolled, sawed, drawn, cast, or carved from plastic even cars and houses.
Feverishly, the Fortune writers and artists mapped a “synthetic continent of plastics,” where the cardinal points were those of the chemical compass carbon, hydrogen, oxygen, nitrogen. Its plastic countries included Melamine, Petrolia, Cellulose (“something like Texas”), Acrylic, and Phenolic, “the greatest plastic country of all a h
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Guest columnist Julio Alves: Nightmarish prophecy of a great world of plastic now a manifest
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