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Tom Still: Innovation contest provided snapshot of Wisconsin small businesses

Wisconsin’s small-business economy is diverse. It is creative. It is under stress due to the unrelenting nature of COVID-19. Those observations stem from the Wisconsin Technology Council’s recent involvement in the $3 million “We’re All Innovating” contest sponsored by the Wisconsin Economic Development Corp., the results of which were announced Dec. 7 by Gov. Tony Evers. Our team helped organize the front end of the contest — functions such as outreach, collecting entries and judging — via a platform used for years to run the statewide Governor’s Business Plan Contest. “We’re All Innovating” was truly a statewide competition, as well as a revealing glimpse at the range, innovative spirit and survival instincts of small business owners and operators in Wisconsin.

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