announced as best picture instead of moonlight. on broadway a ground breaking musical about a founding father became a cultural phenomenon propelled in part by social media, which brings us to instagram. but first, let me take a selfie. reporter: the platform debuted in 2010 as a photography app with filters. before long users turned the cameras on themselves and the selfie was born, along with the influencer economy. rival snapchat invented the disa. aing photo and soon we were chronicling our every move through stories and keeping up with the kardashians on new platforms. but across the pond it was another family we couldn t take our eyes off of, tens of millions tuned in for the wedding of prince william and kate middleton in 2011 and again for prince harry and meghan markle seven years later. not one but four royal babies followed.