Anne Curtis
How to measure the effectiveness of a celebrity endorsement? For a clothing line, it's when lots of people desire and what the celeb is wearing, which translates to substantial sales for the brand. This is specially true in the case of Filipino fashion label Plains & Prints, which
Crystal Paras is no stranger to show business.
She is, after all, the granddaughter of actress-TV host Phoemela Baranda.
Despite her pedigree, Crystal is not immune to the hardships given to showbiz life.
She made clear it is far from glamorous.
In fact, she'd rather describe it as "grue
EARLIER this year, ABS-CBN signed a partnership deal with video-sharing giant YouTube to produce exclusive content. This co-production deal is the latest initiative of the Kapamilya channel to expand its digital content offerings and reach more audiences with the goal of serving more Filipinos on various platforms. If you’re in…