Article - 4 Things to Know About the Future of the U.S. OTA Market - According to Phocuswright s research report U.S. Online Travel Agency Market Report 2022-2026, online and offline travel both showed robust growth, but the channel share shifts seen during the pandemic are slowly changing course.
The travel market in the United States continued its stellar recovery in 2022, with a total gross bookings increase of 51% over the prior year. Online travel agencies comprised just over one-fifth of the total U.S. market during this period, according to new Phocuswright research included in its U.S. Online Travel Agency Market Report 2022-2026.
OTAs showed welcome recovery in 2021, buoyed by continued strength in domestic travel. After ending 2020 down 58%, U.S. OTA bookings nearly doubled despite the ups and downs of another pandemic year. According to Phocuswright’s latest travel research report on the segment U.S. Online Travel Agency Market Report 2021-2025, OTAs delivered $65.2 billion in gross bookings in 2021, reaching 82% of pre-pandemic levels (2019).