On the whole, 2021 was a year of slow recovery for the Cambodian and broader global economy, and was heavily shaped by the spread and evolution of SARS-CoV-2 and emergence of new variants of the novel coronavirus, which causes Covid-19.
Share
Phnom Penh’s brand capital image soars as millennial shoppers spend
Mon, 18 January 2021
An irresistible and vastly untapped market for foreign investors, Cambodia has become a must-stop destination for international brands.
The recent opening of two popular American big names – the Hyatt Regency Phnom Penh Hotel and Texas Chicken – in the capital amplifies the Kingdom’s ability to harness its limited resources to attract global brands.
Affluent urban shoppers and the expatriate community’s penchant for luxury goods have made Phnom Penh into a brand capital.
Rapid economic transformation, political stability and conducive foreign direct investment policies – are turning the agrarian nation to a powerful retail economy.