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Pitti Connect: sustainable fashion in focus

Pitti Connect: sustainable fashion in focus Pitti Connect: sustainable fashion in focus Pitti Connect, Pitti Uomo’s first digital-only showcase launches, bringing together menswear industry insiders from around the world Reda x Sustainable Style Award winner Phipps International Pitti Uomo usually hosts nearly 1500 brands and retailers at its seasonal trade fair in Florence, where luxury and high street behemoths, buyers, stylists and journalists from around the world descend in stylish droves on the Italian city’s Fortezza da Basso venue. But for A/W 2021, it’s 99th showcase named ‘Pitti Connect’, which has already seen a number of schedule reshuffles in the wake of the ever-evolving Covid-19 crisis, was held entirely online. 

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