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Weet-Bix Feeds the Epic Dreams of Kids in Campaign from Special Group

Little Black Book, Spot directed by MOFA's Nick Kelly positions Weet-Bix as more than just a popular breakfast choice amongst parents and children

Weet-Bix aims to inspire next generation of Australians to Feed the Belief

May 24, 2021 10:58 Sanitarium’s Weet-Bix has released a new campaign, ‘Feed the Belief’ encouraging the next generation of ‘Weet-Bix kids’ to follow their aspirations. The campaign, which comes via Special Group Australia, presents a new brand positioning, as “more than just a popular breakfast choice amongst parents and children”, hoping to “fuel the big ambitions and dreams of young Australians with Weet-Bix”, according to a statement. Sanitarium Health Food Company head of marketing, Jessica Manihera, said: “Weet-Bix has always been the embodiment of both our kids’ and country’s sense of invincible belief. Whatever it is Aussie kids are dreaming of, Weet-Bix is the wholegrain goodness to fuel it.”

AI deepfake detector that spots reflections in people s eyes is launched

AI deepfake detector that spots reflections in people s eyes is launched A new artificial intelligence system that identifies the light in real people s eyes could become a vital weapon in the ever-more dangerous menace of deepfakes Updated The video will auto-play soon8Cancel Play now The Daily Star s FREE newsletter is spectacular! Sign up today for the best stories straight to your inboxInvalid EmailSomething went wrong, please try again later. Sign up today! When you subscribe we will use the information you provide to send you these newsletters. Sometimes they’ll include recommendations for other related newsletters or services we offer. OurPrivacy Noticeexplains more about how we use your data, and your rights. You can unsubscribe at any time.

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