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Maximize 2021 - ServiceMax CEO Neil Barua on supporting the field service sector through an inspirational year

Read later Audio version Summary: ServiceMax CEO Neil Barua reflects on a busy 12 months as customers on the frontline of the COVID crisis looked to the field service management firm for the tools to help them fulfil their critical roles. The last time I caught up with Neil Barua, CEO of ServiceMax, was back in September last year, some eight months after the field service management specialist had entered a new era of detente with its former ‘frenemy’ Salesforce. At that time, the two had just announced a November launch date for ServiceMax Asset 360 for Salesforce, the first productized fruit of their redefined alliance.

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