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The Walt Disney Company EMEA has teamed up with the health technology specialist, Royal Philips to test new technologies developed to reduce the fear or anxiety felt by children undergoing MRI processes.
The research will investigate how Philips Ambient Experience can improve the experience of a patient during pediatric MRI procedures through the use of a series of animated stories featuring some of Disney’s most beloved characters.
Philips Ambient Experience is a solution that brings architecture, design, and enabling technologies such as lighting, video projections, and sound, into the MRI procedure. Through the partnership, Philips Ambient Experience will render six pieces of original, stylised Disney animation intended to reduce fear and anxiety often felt by a child in the MRI process.
The collaboration will see Disney attach its brand to the Philips Ambient Experience
Health technology brand Royal Philips has sprinkled some Disney magic on its medical equipment by inviting Mickey Mouse and Ariel to help relax anxious patients as they undergo examinations.
The collaboration will see Disney attach its brand to the Philips Ambient Experience, which integrates lighting, projections and sound to embed custom animations within the clinical environment.
Why are Disney and Philips joining forces?
The unlikely alliance follows moves by Royal Phillips to deinstitutionalize the medical environment by offering patients a more personal experience accompanied by their favorite animation characters across six European hospitals.
March 3, 2021
Philips partners with European Hospitals to conduct first of its kind clinical research pilot program that aims to help reduce fear and anxiety to improve children’s patient experience during MRI exams
Study will explore the effects and use of animated stories and characters, including Disney favorites, as part of Philips Ambient Experience solution
Amsterdam, the Netherlands –
Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, and The Walt Disney Company EMEA today announced they are teaming up to test the effects of custom-made animation , including specially-made Disney stories, within Philips Ambient Experience, a solution that integrates architecture, design and enabling technologies, such as dynamic lighting, video projections and sound, to allow patients and staff to personalize their environment to create a relaxing atmosphere. Philips’ clinical research project will commence this summer in six hospitals across Europe and the
Philips partners with European Hospitals to conduct first of its kind clinical research pilot program that aims to help reduce fear and anxiety to improve children's patient experience during MRI exams