There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.
Initiative, the culturally-driven media agency within IPG Mediabrands, announced their appointment as media agency of record for the Philippines’ first-ever all-in-one banking app, Maya. The news comes following a multi-agency pitch in October.