Commentary: How restaurants became one of America’s most selfless institutions
Community outreach during the pandemic has become both a branding opportunity and a moral imperative that will change the industry’s future.
By Amanda LittleBloomberg Opinion
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When Caroline Galzin’s popular Nashville restaurant began to buckle under the pressures of the pandemic last spring, she started handing out what she needed most herself: community support.
A sign advertising takeout orders stands inside Little Tong Noodle Shop in New York on March 24. Last spring, the nonprofit group Rethink Food NYC gave the restaurant a grant to stay open to provide takeout meals to anyone in need on a voluntary donation basis.