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Americans read an average of 17 reviews before booking a vacation

U.S. vacationers found 67% confessed to being "obsessed" with scrolling reviews, despite 46% being previously let down by misleading feedback

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Poor wannabe tower : Study reveals we re obsessed with online reviews - despite many being absurd

One-star reviews were projected on to landmarks in London and NYC to highlight the absurdity of taking an anonymous person s opinion as gospel before going on a trip.

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A third of Brits refuse to book a holiday without scrolling through reviews beforehand

A poll of 2,000 UK holidaymakers found four in 10 are 'obsessed' with scrolling through reviews.

New yorkUnited statesUnited kingdomCity ofPhilip fernbachDoron meyassedTerms of serviceNational galleryGoogle privacy policyPlum guideTate modernGuide founderMichelin star

A third of Brits refuse to book a holiday without scrolling through reviews beforehand

A poll of 2,000 UK holidaymakers found four in 10 are 'obsessed' with scrolling through reviews.

New yorkUnited statesUnited kingdomCity ofPhilip fernbachDoron meyassedTerms of serviceNational galleryNorthernirelandworld todayGoogle privacy policyPlum guideTate modernGuide founderMichelin star

Anxious Brits addicted to scouring reviews online before booking a holiday

Anxious Brits addicted to scouring reviews online before booking a holiday
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