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Red Wing Shoes launches first global ad campaign Dee DePass, Star Tribune
Industrial boot maker Red Wing Shoes launched a global advertising campaign Tuesday focusing on its intentionally Out of Fashion Red Wing Heritage line of leather and double stitched footwear.
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The initial 12 advertisements hitting social media sites today will run for several months. The video commercials, which will run in Red Wing Shoe stores around the world and online, feature real people wearing the Heritage boot as the story is told about their work, lives and passions.
Three of the Out of Fashion commercials were filmed in Taiwan, London, and Philadelphia. A fourth ad is a 90-second anthem featuring the individuals in the first three spots paired with a voice-over reading a letter written by the late, avant-garde journalist Hunter S. Thompson.
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