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Going to the mall in Tampa? In the future, that could look very different

Going to the mall in Tampa? In the future, that could look very different Before long you won’t recognize Westshore Plaza and University Mall. Meanwhile, upscale International Plaza plans to keep on keeping on.   I recently found myself at not one, not two, but three Tampa malls. In the past — for someone raised on Sbarro slices and food court french fries — hitting three malls in rapid succession for new sneakers and lunch with friends would not have been unusual. But since those heady Fast Times at Ridgemont High glory days of America’s old-school, enclosed malls, they have been hit hard by our love of online shopping and other shifts. Then came the COVID-19 crisis that saw stores from J. Crew to Brooks Brothers shuttered,

Customer Experience Lab - St Petersburg, Bridging Community and Academic Research

By Jamie Boyle ST. PETERSBURG (April 13, 2021) Professor Phil Trocchia took over as the director of the USF Customer Experience Lab - St. Petersburg (formerly the Consumer Insight and Sales Lab) in the fall of 2020. Prior to then, the primary function of the lab was to run focus groups. The lab is now conducting one-on-one, in-depth interviews in addition to the focus groups. “The goal of the lab is to serve the community and bridge the gap between academic research and business research,” said Trocchia. “I’d also like to get students involved once we are able to hold focus groups in person again, they would get a chance to

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