Woolworths goes green in latest campaign via M&C Saatchi for Olympics
July 23, 2021 9:47
The campaign via M&C Saatchi features a montage focusing on all things green at Woolworths.
The 60-second spot features a list of words rhyming with “green”, as well as referencing the green and gold colours of the Australian Olympic Team.
The spot references Woolworths’ plan to be powered by 100% renewable energy by 2025, which competitor Coles has also committed to.
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Andrew Hicks, Woolworths’ group chief marketing officer, said: “Australia and the world has changed profoundly over the last 18 months, and so have the expectations of our customers. As today’s fresh food people, we need to evolve and grow with them.