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Toyota has raised the bar again with the launch of the all-new LandCruiser 300; packing more power, capability, luxury and technology than ever before. In its latest campaign via Saatchi & Saatchi Australia, to launch the LandCruiser 300, Toyota drives home how the LC300 doesn’t just take you an
July 13, 2021 10:35
For many, buying or selling a car can be daunting, especially if you don’t know a lot about cars.
In its latest campaign, created by Saatchi & Saatchi Australia, Autotrader demonstrates how it makes it easier for Australians to make one of the largest purchases of their lives, with access to auto price guidance, car history, and easy-to-find contact information that will help people feel less like a novice once they begin the process.
Shot by director Tim Green from Good Oil, the ‘Feel Like A Car Person’ campaign delivers on the theory that with the right kind of help, anyone can become a “car person”, even an out-of-his-depth woodsman that has lived an isolated life in the wilderness.