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“My passion for the broker market is well known and makes this an irresistible opportunity. I am proud to have been part of Aviva’s GI executive team… I leave behind a team, a strategy and a business that I am convinced is in great shape to outperform, and which is built on great relationships with brokers and a legacy of being number one.”
These words could have been spoken this week by outgoing Aviva chief distribution officer Phil Bayles following the news he is to depart to join Ardonagh
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Ardonagh Advisory has hired Phil Bayles as chief commercial officer.
Bayles joins Ardonagh from Aviva UK where he has held a variety of broker-facing senior roles, most recently chief distribution officer, over the last 18 years.
According to Ardonagh this is a newly created role in which Bayles will be reporting into CEO of Ardonagh Advisory, Rob Worrell. He will take up the post in the Summer of 2021.
The business noted that Bayles will become a member of the Ardonagh Advisory Executive
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Aviva UK has named Gareth Hemming as its new chief distribution officer, replacing Phil Bayles who is leaving to take up a new role at Ardonagh.
Aviva said in a statement: “Phil Bayles, chief distribution officer, has decided to pursue an opportunity outside Aviva after 18 working for the company.
“Phil has been instrumental in driving our distribution agenda and building strong, positive sentiment with the brokers and partners we work with. We wish Phil well, and thank him for his
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pictured, will serve as Ardonagh Advisory chief commercial officer, reporting to CEO Rob Worrell.
He will be a member of the business’s executive team, leading on placement and strategic
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