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Why brands prefer sticking to trusted old guards as celeb brand endorsers

Is Akshay Kumar the emerging khiladi of the hygiene and immunity world?

Is Akshay Kumar the emerging khiladi of the hygiene and immunity world? Share Via: He s the face of Harpic and Dabur Chyawanprash. A look at his growing equity in the hottest segments of 2020. That Akshay Kumar is one of Bollywood’s most bankable and highly paid actors in no secret. `Akki’, as he is popularly known as, was the sole Indian on the Forbes Celebrity 100 list for 2020. He was ranked 52, with an earnings tag of over $48 million. That he’s the top pick for brand endorsements is also no secret. He stood second on the multinational financial consultancy Duff & Phelps’ Celebrity Brand Valuation Report 2019, only behind cricketer Virat Kohli, with a brand value of $104 million-plus.

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