QMS unveils live cryptocurrency feed in campaign for BTC Markets
July 28, 2021 10:07
Out-of-home provider QMS has been tapped exclusively by Australian-owned cryptocurrency exchange platform BTC Markets for a first-in-market digital-out-of-home campaign.
The campaign sees QMS assets broadcast live crypto prices for currencies including Bitcoin and Ethereum across its digital billboard network along the Eastern Seaboard.
BTC Markets turned to QMS to launch and drive awareness of its platform. QMS worked with creative partners Handle Media and 500 to bring the BTC vision to life.
Handle Media agency founder, Misha Vaxman, said the campaign shows crypto’s increasing mainstream appeal in Australia. “As BTC is Australia’s largest cryptocurrency exchange, we wanted to raise its profile by reaching mass audiences whilst at the same time educating the public on the legitimacy and ease of crypto trading.”
retrospect i obviously should have been more cautious. still, there are those images of te o pointing to he heavens with both fingers after making a good play, indicating his late grandmother and the girlfriend, lennay kekua who never existed. he had interviews implying he ll see them again in heap. of course he never saw kekua. this whole thing stinks like himburger cheese and a lot of people fell for this. the handle media ate it up hook, line, sinker. a story too good. a football great triumphing through his pain. the south bend tribune wrote a dripping love store about the first time the two met. we know that never happened. the in first interact was reportedly in 2010 over twitter