Strategies & tricks that automakers use to survive in India
India proudly sits up there in the list of biggest car markets of the world. But the Indian consumer also has big expectations from carmakers, and in almost every mass-market segment, there are multiple options for the consumer to choose from. We have seen success stories of car brands in India like Kia for example, and we have seen terrible failures of some brands too. Brands that don’t have any tricks up their sleeve fail terribly in this ever developing market. Therefore, brands have to put in a little extra effort to survive in India.