Peugeot and Renault might soon start a chicken and egg conundrum with the recent reinvention of their corporate logos. Besides asking which of the rivals came up with the idea first, there’s another potential issue coming up when comparing Renault's design against other representatives of the industry.
174-Year-Old Peugeot Lion Logo Goes Cub Again in Impossible Rendering 28 Feb 2021, 8:58 UTC ·
by
According to French carmaker Peugeot itself, the lion logo it (still) uses on its cars first appeared 1847. It was, of course, not used on vehicles, but on the steel products made by the namesake family, but in some ways that makes the lion the oldest logo in the automotive world. 21 photos
History books note that Émile Peugeot applied for the lion trademark in 1858, decades before the first actual car made by the French came to be. This particular animal was chosen by the French because allegedly it could best describe the strength and sharpness of the products they made.
There is a time of great transformation over at Peugeot. Earlier this year, the brand’s parent company, Groupe PSA, became Stellantis after accepting FCA’s marriage proposal, and the dust on this move is far from settled. And since there’s no better time to make small changes than shortly after a major one, here comes a new visual identity for the French carmaker.
Nouveau logo Peugeot : le nouvel emblème dévoilé, les photos linternaute.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from linternaute.com Daily Mail and Mail on Sunday newspapers.