Peugeot bids to move upmarket with brand refresh and global campaign
The new logo and campaign signify a new time for the Peugeot lion.
by Fayola Douglas
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Peugeot removes lion s body from logo for first time in almost 50 years
French car brand Peugeot has unveiled a redesigned logo, featuring a lion s head that recalls its 1960s emblem, as part of a rebrand to mark a new era of electric car manufacturing.
The carmaker, which describes itself as the world s oldest surviving automotive brand, updated its logo for the first time in 10 years. It is the 11th logo update in its history.
As with every version of its logo since 1847, the lion is central to the new design, which was created by Peugeot Design Lab.
However, unlike the previous logo, the design does not include the lion s body. Instead, it only includes a stylised head and mane placed under the car brand s name within a shield.
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WHAT’S IN a logo?
“Every one of us loves brands, and we immediately recognize a brand by its logo,” said Peugeot Brand CEO Linda Jackson, during the global reveal of the French car maker’s newest insignia. If you’re counting, it’s only the 11
th iteration of the brand’s emblem since it opened shop back in 1850. “But it’s not just about a logo, but adding value (and conveying that) our brand is desirable.”
The reimagined symbol is expected to first appear on a vehicle through the all-new Peugeot 308 sedan to be launched this year, and will systematically roll out to the company’s global network of some 1,500 sites. Peugeot Design Director Matthias Hossann said he expects completion by the end of 2022 or 2023.
Peugeot: El león ruge más fuerte europasur.es - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from europasur.es Daily Mail and Mail on Sunday newspapers.