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Space travel, race cars and the French Riviera are among the eclectic references that informed Snøhetta s design for the Moniker boutique in Oslo, Norway.
Called Moniker Fashion Universe, the 1,500-metre-square concept store is located in the heart of Oslo s shopping district, near the newly renovated Valkyrien Square.
When the store opened last spring, its two Snøhetta-designed floors housed only womenswear. Now, sports- and menswear departments have been added on a new floor, which complements the existing interior.
The Moniker Sport section features curved stainless steel shelving (above) and a wall of patterned glass (top image) One of the most important inputs we got from our client is that the experience of the store should be like a treasure hunt, where the customers discover new worlds of fashion around every corner, said Snøhetta interior designer Carl Andreas Aspelund.