The Commission for Gender Equality has joined the call to have a regulatory body that oversees the advertising industry and would be compulsory to join.
SA will never be able to stem out racism and other forms of discrimination within the country’s advertising sector if a punitive approach is not adopted by the state.
Only one advertising company took up the offer when the Advertising Regulatory Board proposed anti-discrimination training after the Clicks TRESemmé advert furore.
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Anti-racism and hair activist Zulaikha Patel has blamed lack of consequences against racism perpetrators for the continued racist practices that find their way into the influential advertising industry.