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ECM signs content marketing agreement with CrowdRiff
European Cities Marketing, the association for tourist boards, convention bureaux, and city marketing organisations in Europe, has signed an agreement with visual content marketing platform, CrowdRiff.
CrowdRiff’s software allows DMOs to source and acquire rights to visuals and the ECM believes the platform can improve its ability to provide its members with more education and feedback from key industry players on opportunities to be more productive with effective solutions.
ECM also believes post-Covid, user-generated content and visual storytelling will have become essential tools for rebuilding trust with travellers both domestically and internationally.