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New German EventBarometer shows Changeable for an industry in transition

New German EventBarometer shows ‘Changeable’ for an industry in transition The German National Tourist Board (GNTB), the European Association of Event Centres (EVVC) and the German Convention Bureau (GCB) have presented the results of their new Meeting & EventBarometer 2020/2021. The 2020 data for the meetings, congress and events market in Germany confirms how the sector is changing as a result of the Covid-19 pandemic and reveals that the industry is in a transitional phase towards a new normal. From 2021 onwards, the market is expected to recover under changed conditions. Germany’s events market, like many destinations, plummeted in 2020: The number of face-to-face events and attendees fell by 70% and 86% respectively, the EventBarometer found, while the share of international attendees was at 2.4% last year in comparison to 10% in 2019.

Germany sees uptick in travel from GCC in 2021

Germany sees uptick in travel from GCC in 2021 DUBAI, February 24, 2021 Germany is readying for a year of transition in 2021 with a gradual recovery in international demand anticipated – including significant increase in travel from the GCC, especially in summer as restrictions ease, according to the German National Tourism Board (GNTB). Utilising market research institutes and 2020 figures, the GNTB predicts keen travellers already have their bucket list destinations lined up for when international travel is when international travel restrictions are eased. “The Covid-19 pandemic and the resulting standstill in large parts of global tourism are reflected in the balance sheet for German incoming tourism in 2020. Simultaneously, international studies confirm the radiance of the Destination Germany brand, and the increasing willingness of international guests to travel,” Petra Hedorfer, CEO of the GNTB, said.

Welcome 2021 Germany puts its focus on urban centres

December 2020 Luebeck, one of the highlights of the German Summer Cities 2021 Unspoilt nature and carefree enjoyment, sustainable offers and good entertainment are the cornerstones of the German Summer Cities 2021 campaign, with which the German National Tourist Board (GNTB) is promoting vacations in the urban regions in summer 2021. With #GreenSummerStories, the GNTB draws the attention of potential guests to alternative offers beyond the familiar tourist hotspots, such as green spaces, parks, local recreation areas and leisure activities in the vicinity of urban destinations. The Corona pandemic has disproportionately affected city breaks as a particularly successful segment of German incoming tourism. In line with the growing need for security and care on the part of foreign guests, the focus in the coming year will be on new sustainable city experiences - German Summer Cities, explains Petra Hedorfer, CEO of the GNTB. We are setting new trends for international traveller

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