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The original model for Tablas Creek was that we were going to make one red wine and one white wine, with the thought that when the vineyard had matured, we might make a reserve-level white and red as well. We named our first wines Tablas Creek Blanc and Tablas Creek Rouge.
Within a few years, we d come to the conclusion that this simple model was a mistake, for two reasons. First, it didn t give the market much help in figuring out what the wines were. Sure, the Rouge was red. And the Blanc was white. But other than providing elementary French lessons, that didn t help a consumer trying to figure out what was in those wines, or what they would taste like. In an era where blends from California didn t yet have a category on most shelves or wine lists, that was two strikes against us at the start. Second, and more importantly, having just one red and one white didn t give us any flexibility in putting the wines together. If using everything threw off the balance between the varietals,