The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: SAB brings drama to the airwaves with first audio series to drive behaviour change in communities The South African Breweries has launched a national audio series aptly named Zikhethele – Isinqumo Ngesakho, loosely translated as “Make a decision
Viral content stems from dark social, the place where you send to your tight network. It s content that s controversial, inspiring, entertaining and not necessarily what you want to be sharing in the broad daylight of your traditional social media channels.