The acronym NIL is rapidly entering the mainstream conversation, while completely changing the dynamics of college athletics as we know it. And with new rules comes an opportunity to attract lucrative branding and partnership deals, which some experts estimate could be worth hundreds of thousands of dollars.
College athletes can make money by permitting businesses to use their name, image and likeness to sell a product. The agreements are called “NIL” deals.
Foreign college athletes left out of rush for NIL windfall kxly.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kxly.com Daily Mail and Mail on Sunday newspapers.