Raymond A. Ram returns in first brand work with Saatchi & Saatchi
May 12, 2021 11:04
Home loans company Rams has launched a new campaign in the first brand work with Saatchi & Saatchi since the agency won the account in 2019.
The integrated campaign revolves around the statement ‘Home Loans are what we do’, a declaration of the “expertise the brand has in the home loan space, while reinforcing its position as a first-party lender,” according to a statement.
The campaign carries over the character of Raymond A. Ram, while looking to “evolve the character… both in terms of his confident, attitude-driven personality traits and his role in the home-buying journey”.
May 12 2021, 9:19 am | BY Ricki Green | 7 Comments
In its first new brand work with RAMS, Saatchi & Saatchi has developed an integrated campaign that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”. It’s a declaration of the expertise the brand has in the home loan space while reinforcing its position as a first-party lender.
Says Christian Johansson, head of marketing and digital at RAMS: “We wanted to celebrate what really sets RAMS apart – our team of home loan specialists who focus only on providing tailored home loan solutions for customers. This campaign captures this commitment to customers and how we’re here to support them in their home buying journey.”
Creative 5 Add to collection
This is the first campaign delivered by RAMS new agency Saatchi & Saatchi Australia
In its first new brand work with RAMS, Saatchi & Saatchi has developed an integrated campaign that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”. It’s a declaration of the expertise the brand has in the home loan space while reinforcing its position as a first-party lender.
Says Christian Johansson, head of marketing and digital at RAMS: “We wanted to celebrate what really sets RAMS apart – our team of home loan specialists who focus only on providing tailored home loan solutions for customers. This campaign captures this commitment to customers and how we’re here to support them in their home buying journey.”
Former Bachelor Tim Robards steps up as the new Tim Tam genie
January 27, 2021 4:58
The Tim Tam genie has taken on a new form in Australia’s first Bachelor Tim Robards.
In a return to the tone of the original Tim Tam genie campaigns, this year’s explores the flirty and playful dynamic between the genie and its master, and positions the Tim Tam as a ‘relaxing’ and ‘irresistible’ indulgence.
ADVERTISEMENT
Robards is not the first personality from Ten’s The Bachelor franchise to be featured as the Tim Tam genie. In 2018, magician Apollo Jackson, who was a contestant on Sophie Monk’s season of The Bachelorette, took on the role.