Naivas opens 71st store at Tuskys Nakuru space
Friday April 23 2021
By ERIC MATARA
Retail chain Naivas has opened its fourth branch in Nakuru town on Friday, taking over space vacated by Tuskys.
The new outlet is located along the main street, Kenyatta Avenue, and brings the retailer’s branch network to 71.
Naivas, just like collapsed Nakumatt and struggling Tuskys, traces its root in Nakuru before its expansion countrywide.
Tuskys shut its Kenyatta Avenue branch in January, the last out of the four in the town where the chain was founded in the 1980s.
“Naivas started in Nakuru and we are back to make our presence felt in the South Rift region. We intend to maintain growth plans this year with a strategic focus on underserved and high-value urban locations. Despite the impact of Covid-19 on business and the economy, we remain resilient in our expansion strategy,” said Naivas’ chief commercial officer Willy Kimani.