Aaron Zifkin departing from role as Lyft Canada’s managing director
Aaron Zifkin, the managing director of Canada for Lyft, is set to leave the role at the end of May.
Zifkin announced the move in a LinkedIn post, noting he is set to depart after more than three and a half years with the ride-hailing company.
“It’s just one of the proudest things I’ve ever accomplished in my career.” – Aaron Zifkin
Speaking with BetaKit, Zifkin called his experience building Lyft’s presence in Canada from the ground up rewarding, noting that he is set to stay on with the company as an advisor. Lyft’s general managers for Ontario and Britsh Columbia, Hannah Parish and Peter Lukomskyj, respectively, are set to take over Zifkin’s duties following his departure.
Lyft states the location is strategic to better support drivers, many of whom rely on their platform for flexible income opportunities.
According to the company, 23% of their drivers in Metro Vancouver reported they drove more during the pandemic because they were laid off, furloughed or had their hours or pay reduced.
Furthermore, an overwhelming proportion of drivers are People of Colour, with 44% identifying as South Asian, 29% as East Asian or Southeast Asian, and 6% as Middle Eastern, Arab, or Persian. More than half (53%) speak a language other than English at home, and over a quarter (27%) are over the age of 50.
Given the diversity of these demographics, Lyft says its Richmond hub offers services in English, Punjabi, and Mandarin.
Vancouver Lyft Drivers Can Now Rent Toyota Mirai for $198
Photo: Toyota Canada
Toyota and Lyft have launched a new partnership that will grant Vancouver ride-share drivers access to the zero-emissions, hydrogen-powered Toyota Mirai fuel cell vehicle.
The collaboration enables eligible Lyft drivers to use Toyota’s KINTO Share Canada app to pick up a Mirai at any one of three dealerships in the area for $198 per week. This does not include taxes and fees but does include insurance, scheduled maintenance, and unlimited range.
That rate, which is being touted as a bargain, will only last till August 1, after which it will increase to $288. With up to four weeks allowed behind the wheel, active Vancouver Lyft drivers hauling around more upscale clientele may be able to turn the cost of renting the Mirai into a tidy profit.
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