/PRNewswire/ Jessie Niespolo joins Foundation Direct as the SVP of Performance after eight years as Google s Lead Automotive Retail Strategist. She will be.
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HERNDON, Va., Feb. 2, 2021 /PRNewswire/ Foundation Direct, a new technology and consulting company offering automotive marketers an industry-leading option to Go Direct with their digital advertising, is pleased to announce Michael Heidner as their new VP of Strategy and Business Development. Mike joins Foundation Direct from Google, where he led Automotive Research and notably drove the analysis behind and creation of Google s 5 Auto Shopping Micro-Moments .
(PRNewsfoto/Foundation Direct) Remaining ahead of industry trends by maintaining a deep understanding of auto shoppers changing behaviors especially in light of the last year of change is crucial to our success as a company, and our dealers success winning customers online. Mike brings extensive expertise and thought leadership on automotive trends and consumer behaviors, says co-founder Andrew Diffenderfer. He has analyzed the consumer journey data of hundreds of thousand