May 4 2021, 10:26 am | BY Ricki Green | 21 Comments
Driven by its purpose of financial wellbeing, ASX-listed neo-lender, Wisr, wants to engage your “smart part”, making it easier for you to make good decisions regarding your finances.
The new creative positioning, “For your smart part”, is part of the company’s first major campaign, in collaboration with creative agency Bear Meets Eagle On Fire (BMEOF). The comprehensive project runs across all brand design, product and communication and is built to deliver a clear, simple message around the company’s purpose, according to Wisr chief marketing officer, James Goodwin.
Says Goodwin: “While people like the idea of financial wellness, depending on their very different circumstances it can be a difficult thing for people to get their heads around. To make it easier, we focus on supporting our customers’ smart decision making and rewarding that good behaviour, which in turn helps Wisr achieve its purpose of he