Starbucks’ Pumpkin Spice Latte returns to stores today: marking the 20th anniversary of the seasonal favorite. What can we learn from the ongoing success of the flavor?
The Pumpkin Spice Latte is back at Starbucks, and the company is launching two new fall seasonal drinks an Iced Apple Crisp Oatmilk Shaken Espresso and Iced Pumpkin Cream Chai Tea Latte. The Pumpkin Spice Latte (also known as the PSL) is now 20 years old.
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