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The new face of purpose in MENA

A region with a long history of purposeful work, MENA is witnessing a new push for purpose dictated by the pandemic. WARC’s Chiara Manco explores its challenges and opportunities. Brand purpose has always been a key area of focus for marketers in the MENA region, as made apparent by work awarded over the past four years of the WARC Prize for MENA Strategy. Traditionally, purposeful work peaked around the Ramadan season, where values such as togetherness and charity are put centre-stage. More than a year into the pandemic, however, the meaning of purpose seems to have deepened the world over.

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Microsoft s Peter DeBenedictis: tech is an enabler, but don t lose sight of the human element

Peter DeBenedictis, CMO, Middle East and Africa at Microsoft, will be chairing the panel of the 2021 WARC Prize for MENA Strategy. Here, he talks to WARC about his learnings from the past year, the need for companies to rapidly digitise, and the role of strategy in enabling businesses to thrive.

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Gulfood 2021 Draws Global Power Brands and F&B Leaders Eyeing Abundant Growth Opportunities To Get Year off To a Fast Start

Gulfood 2021 Draws Global Power Brands and F&B Leaders Eyeing Abundant Growth Opportunities To Get Year off To a Fast Start
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Gulfood draws global power brands and F&B leaders

Gulfood draws global power brands and F&B leaders
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Gulfood 2021 Draws Global Power Brands And F&B Leaders Eyeing Abundant Growth Opportunities to Get Year Off to A Fast Start

Gulfood 2021 Draws Global Power Brands And F&B Leaders Eyeing Abundant Growth Opportunities to Get Year Off to A Fast Start
menafn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from menafn.com Daily Mail and Mail on Sunday newspapers.

Dubai municipalityUnited arab emiratesUnited statesDubai world trade centrePricewaterhousecoopers pwMaria gedeonMajid al futtaimBeverly dcruzDennis listerMustafa shamseldinCarlos garciaAmedeo scarpaAndrey dvoychenkovPeter debenedictisTrixie lohmirmandVolodymyr gurzhiy