Wed, 12 May 2021, 6:43PM
If you’re marketing a new product, you couldn’t hope for a better response than Lewis Road Creamery got to its chocolate milk in 2014. It was impossible to miss the drink’s launch, with stock shortages leading to queues at the dairy fridge, fights at supermarket checkouts and even a chocolate milk black market.
There were plenty of rumours around the way it was being marketed, including that supply was limited to keep up the hype. That’s partially because Lewis Road is the brainchild of Peter Cullinane, former ad boss at Saatchi and Saatchi. But he says they’d planned nothing of the sort – they were just the victim of their own success.
Business Hub: Colenso BBDO boss Angela Watson on landing one of the most coveted jobs in NZ advertising
7 May, 2021 05:42 AM
9 minutes to read
Angela Watson has become only the fifth boss of Colenso BBDO in its 51-year history. Photo / Colenso BBDO
Angela Watson has become only the fifth boss of Colenso BBDO in its 51-year history. Photo / Colenso BBDO The year is 1990. Wellington s trendiest lunch spots are teeming with advertising executives, who work long hours and lunch even longer. A young server goes to a table of sartorially elegant men she s served many times before. They re the guys from Saatchi & Saatchi, one of the hottest agencies in town. Even before she reaches the table, she knows that one of the execs will ask for a dish that isn t served at an establishment of this calibre: a plate of hot chips.
Jarden Brief: String of bad news weighs on bitcoin
20 Apr, 2021 10:09 PM
7 minutes to read
Negative headlines have weighed heavy on the cryptocurrency. Photo / File
NZ Herald
Jarden
New Zealand The NZX50 erased Monday s gains with a 0.7 per cent decline yesterday, led by utilities, down 1.5 per cent, and consumer cyclicals, down 1.4 per cent.
The only sector to rise was technology, up 1.4 per cent.
Spark was the best performing stock of the day, recovering 2.4 per cent after seeing a large quantity sold off in the last few weeks. Meanwhile retirement village operator Ryman Healthcare was another outperformer, increasing 2 per cent during yesterday s session.
NZME has been censured and penalised a total of $100,000 for breaching stock exchange rules about the disclosure of sensitive information.
The Commerce Commission has declined a merger which would have created New Zealand’s biggest news media company
Fairfax Media NZ, Stuff.co.nz,
NZME, NZ Herald.
Photo: RNZ / Brad White
The Market Disciplinary Tribunal said the media company breached market rules by releasing misleading information that was likely to have a material impact on the company s share price on 11 May last year.
The company gave the impression that its bid to acquire the Stuff media company from its parent Nine Entertainment was well underway and was waiting for government approval to consolidate the two companies
The statement did not disclose that Nine had on May 7 told NZME in confidence that it had received a rival offer to acquire Stuff for $1 which did not raise competition concerns and would be completed by the end of May. On May 8, Nine said it was terminating further engagement with NZME because it did not consider it was realistic for NZME to complete the deal by the end of May. Following NZME’s initial announcement to the market on May 11, Nine released a statement to the ASX at 10.52am saying it had notified NZME that it had “terminated further engagement” with it.