Tuesday, 20 April 2021, 1:51 pm
Winning the “brand battle” is the key to success for
New Zealand’s exporters – making sure that consumers
know about their products, and why they should buy
them.
New Zealand Trade & Enterprise, the
government’s international business development agency,
has released research that highlights the key challenges
faced by exporters.
The research, ‘Exporting
Challenges and Responses of New Zealand Firms’, is now
available on NZTE’s website.
It
was commissioned to support the Productivity Commission’s
major investigation into ‘frontier
firms’, released today.
The NZTE research
revealed that the five major challenges for New Zealand
exporters were building brand awareness; finding the right