The Next Best Thing To Being There
The Media Financial Management Association’s Media Financial Focus annual conference is just around the corner. There are some strong advantages to its being held virtually again this year. If you’ve not registered yet, today’s the last day to do so before rates increase.
By Mary Collins | April 16, 2021 | 5:30 a.m. ET.
Things are looking up. Last year at this time we were in something of a panic mode, putting the finishing touches on moving the MFM annual conference, Media Finance Focus, from its well-known, well-loved in-person conference format to an online version, thanks to the COVID-19 pandemic that we were just beginning to navigate. Fast-forward 12 months, and we have so many reasons to be optimistic about eventually returning to our traditional in-person conference: people are receiving vaccines at an increasing rate, business is booming in many sectors, and life is beginning to feel as if it’s returning to normal. But since mo
The State of Live Streaming in 2021
Video dominates the internet, so much so that Cisco has predicted that 82% of all IP traffic will be video by 2022. COVID-19 has goosed that growth. Streaming video, especially to mobile, is globally essential for work, entertainment, and health. At the peak of the lockdown, mobile networks held up remarkably well to the strain of additional data traffic, as work-from-home data usage spiked dramatically. For instance, AT&T reported a 22% increase in its core network traffic and a 30% increase in wireless voice minutes. The new combined T-Mobile/Sprint saw mobile hotspot usage spike 60%, while tethering was up 57% for T-Mobile and 70% for Sprint.