that that tell a different story or the same story or continue a narrative, and and that s really what it s all about. right. when you re doing these ads, you can take a fact, david you know this you can take a fact and you can make it say and untrue in another. in newt s case they don t have to do that, that s the thing. he s being hoisted on many of his own his own petards. this is the broader point that should not be lost here. this is a level and a threshold where the voters go enough is a enough, and i think you re beginning to see that threshold being reached in iowa. when you re looking at 1,200 commercials being played in a 24-hour period in some cases. they are used to that when it comes to the iowa caucuses in new hampshire. but to your point, michael, this barrage of negative ads, it does it does have a down side of its own, and those who run those ads need to be very, very careful. i think interestingly enough sitting on the wings is someone
his own his own petards. this is the broader point that should not be lost here. this is a level and a threshold where the voters go enough is a enough, and i think you re beginning to see that threshold being reached in iowa. when you re looking at 1,200 commercials being played in a 24-hour period in some cases. they are used to that when it comes to the iowa caucuses in new hampshire. but to your point, michael, this barrage of negative ads, it does it does have a down side of its own, and those who run those ads need to be very, very careful. i think interestingly enough sitting on the wings is someone like a rick santorum who could benefit because those who play the ad could lose support and newt has lost support so santorum and bachmann are sitting there going, let the crumbs fall this way. let me show the gingrich response. he s vowed not to go negative. so far his ad has been positive. here s a morning in america-ish kind of spot.