Los Angeles-based contemporary women’s wear label Nation LTD is feeding this appetite for more information by sharing the provenance of its products. And as it pulls back the curtain on its production practices, the brand’s choice to partner with Peruvian factories has helped it deliver a greater level of transparency.
During a discussion with Sourcing Journal president Edward Hertzman and Peru Textile Exporters Association president Juan Jose Cordova, Nation’s CEO Joe Krafka noted that Peru’s vertically integrated production makes the origins of garments more traceable down to the raw materials. In addition, Nation’s partners in Peru have invited the brand to visit and see the factories in person, enabling the brand to in turn share photos and firsthand details with consumers.