huh? scott adams is the creator of the dilbert comic strip. though he admits his speaking engagements have taken a big hit since he began praising president trump on twitter. you were one of the few public people in america who saw this election coming long before anybody else. right. how? so i have a background in hypnosis. i have been interested in persuasion for years. in donald trump i saw the persuasion tools that i had been collecting over the decades. hi, everybody. he lists trump s fame, physical height and unflinching brassness, along with his infamous negotiating style. i could stand in the middle of fifth avenue and shoot somebody and i wouldn t lose any voters, okay? what is it about his cadence
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that would be something that has never happened before, as far as i can tell in american politics. the broader point, if i may, is that the obama campaign, its one advantage even in the midst of the last couple of weeks since the first debate of declining leads is that it s had four years, five, if you count the 2008 campaign, to build a turnout machine. the sophistication of how you locate your voters and how you persuade them to vote has changed by a factor of a million, he said slightly exaggerated, in the last couple of decades. the bush campaign did this in 2004 in what was called bankrupt targeting. the obama campaign has gone to school on it and brought it to a whole new level. the sophistication of locating voters and the kinds of persuasion tools you use, things like when you call a perspective voter and say do you plan to vote, how are you going to do it, what time?
so i have a background in hypnosis. i ve been interested in persuasion in all its forms for years. in donald trump i saw the set of persuasion tools that i had been collecting over the decades. he lists trump s fame, physical height and unflinching brashness among those tools along with his infamous negotiating style. i could stand in the middle of fifth avenue and shoot somebody and i wouldn t lose any voters. and what is it about his cadence, his vocabulary, all of that that makes him so successful? it s a whole bunch of things. the fact that it has to be brief to be in a tweet works to his favor. like a cartoon in many ways. likewise, i am very successful on twitter because i know how to make short funny sentences. he knows as a persuader, someone trained in the ways of persuading, that simple is always more persuasive than