U Mobile names social media agency Details 15 January 2021
U Mobile has reappointed C27 to handle social media for two years, with the agency managing content creation, execution and community management for the telco s Instagram account for brand communications. The agency was first appointed in end-2017 and started work on the account in 2018. Entropia, Lemonade, and Sashimi Social pitched for the account last year. U Mobile confirmed the appointment to
A+M.
C27 s CEO Fazil Fuad told
A+M that without a doubt, the work it has done for U Mobile over the years is some of the best that has come from the C27 office . This is only possible through a long-term, trusting relationship that respects the creative process and ensures accountability in results from all parties, he said.