always through romantic movies. he cries like a baby from the start to the finish of that movie. anything romantic really? are you serious? reporter: it didn t take long for bianca to become firmly entrenched in loft living. . academics, airline pilots, fgtss, documentary filmmaker, olympic speed skater, mortgage broker, socialites. reporter: john fife, an advertising copy writer was one of the first to buy in the building. this building was a fantastic collection of interesting people. reporter: none more so than perhaps the building s most gregarious and outsized personality david novak. he was so nice and entertaining and funny and charming. this building is for the people who just really liked him. and i would count myself completely as one of them. it s impossible not to be charmed by david. i adore the man. we were, i would say, basically best friends here in utah. reporter: david s huge person tail fit his apparently oversized professional accomplishments.
collection of interesting people. reporter: none more so than perhaps the building s most gregarious and outsized personality david novak. he was so nice and entertaining and funny and charming. this building is for the people who just really liked him. and i would count myself completely as one of them. it s impossible not to be charmed by david. i adore the man. we were, i would say, basically best friends here in utah. reporter: david s huge person tail fit his apparently oversized professional accomplishments. investor, restaurateur, owner of an extremely unusual consulting firm whose sole specialty was preparing wealthy clients for, of all thing, prison. he was hired to help put their affairs into order before they went to prison, help educate the family on what was going to happen, get the best sentencing for him. reporter: that business grew out of personal experience.
reporter: none more so than perhaps the building s most gregarious and outsized personality david novak. he was so nice and entertaining and funny and charming. this building is for the people who just really liked him. and i would count myself completely as one of them. it s impossible not to be charmed by david. i adore the man. we were, i would say, basically best friends here in utah. reporter: david s huge person tail fit his apparently oversized professional accomplishments. investor, restaurateur, owner of an extremely unusual consulting firm whose sole specialty was preparing wealthy clients for, of all thing, prison. he was hired to help put their affairs into order before they went to prison, help educate the family on what was going to happen, get the best sentencing for him. reporter: that business grew out of personal experience. he himself was a felon. served a year in federal prison for mail fraud.