Efficient operations are the backbone of any well-run hotel and the foundation of an exceptional guest experience. While targeted marketing and digital personalization are important components of a successful guest journey, they accomplish little if the guest has to wait in a long line for check-in, sleep in a hastily-cleaned room, or call multiple times to receive room service. In this article, we’ll look at five common sticking points that plague hotel operations, and explore different ways that mobile technology can streamline back-of-the-house processes.