Menulog encourages sledging in State of Origin teaser with footy legends mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Food delivery app, Menulog, has delivered a second serve of NRL greats in its latest integrated campaign via McCann, as Official Broadcast Sponsor for the 2021 State of Origin Series, bringing to life the uniquely Aussie sporting tradition: the sledge.
December 10 2020, 12:17 pm | BY Ricki Green | 3 Comments
Menulog has launched a new TikTok hashtag challenge #DeliveryDressDown, inviting Aussies to share how they dress down into a comfortable outfit for food delivery at home.
The campaign is the work of creative communications agency Connecting Plots, which was appointed to the Menulog social account in August. It comes after the brand’s first TikTok challenge #DeliveryDance launched in July which encouraged users to film a dance to the ‘Did somebody say Menulog’ song in the hope to win a year’s supply of free Menulog.
#DeliveryDressDown was built around the rising trend of JOMO, the joy of missing out, with people encouraged to celebrate the decision to stay in. The campaign taps into current trends on TikTok by asking users to jump cut from one outfit into another in time with the music.