am a doer. in general it was a warm folksy and an effective ad. how crucial is iowa here? i was mentioning the number of events perry had in the state. romney had maybe a handful and stepped away because he probably thought that state vote there would be better suited to determine who would be the winner on the social conservative side. i think you are right. the reality of that commercial is what i was referencing. much more relaxed and comes across with a good vibe. playing that now is good. you are putting behind a lot of the stumbles and the missteps and you will do the lead up to january 3rd. it s perfectly timed. when you look at the entire iowa play, for perry it s iowa is important, but south carolina is going to be i think the corper stone of what will hopefully be