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1st April 2021 With pubs and restaurants counting down to 12 April when they will be allowed to open for outdoor eating and drinking, David Haworth, Managing Director of Pernod UK, looks at the trends likely to been seen in the On-Trade over the coming months: The ‘lipstick effect’. That’s what we’re likely to see as the On-Trade reopens, as consumers look to reward themselves after lockdown with permissible treats and celebrate what they have missed. There is huge pent-up demand among consumers for visiting hospitality outlets and real excitement around being able to enjoy moments of conviviality with friends and family once again.

United kingdomDavid haworthAbsolut vaniliaWine spirits educationManaging directorPernod united kingdomPassion star martinisPernod ricard united kingdomSpirits education trustBrand engagementஒன்றுபட்டது கிஂக்டம்டேவிட் ஹவொர்த்மது ஆவிகள் கல்விநிர்வகித்தல் இயக்குனர்பேர்நோ ஒன்றுபட்டது கிஂக்டம்வேட்கை நட்சத்திரம் மார்டினிஸ்